YB Chong Chairing Business Matching Meeting Between Franchisers And Shanghai Malaysian Business Community To Help Franchise Business Make Inroads Into China Market


Deputy Minister of Domestic Trade & Consumer Affairs (KPDNHEP)Chong Chieng Jen chaired a business matching meeting between representatives of Malaysia Franchise Association members and Malaysia-China Chamber of Commerce, (MAYCHAM) Shanghai Branch.

Chong is leading a delegation of 9 Malaysian Franchise businesses to participate in the China Franchise Expo (CFE) held at the Shanghai New International Expo Center from August 23 to August 25, 2019. The Ministry’s participation in the delegation also includes agencies under the ministry which are the Intellectual Property Corporation of Malaysia (MyIPO) and the Companies Commission of Malaysia (SSM).

On the other hand, the Malaysia-China Chamber of Commerce, Shanghai Branch is the only business association of Malaysian business community in Shanghai which is officially recognised by the Chinese Government. It comprises businessmen, businesswomen, employees and business entities who have business connections and have worked and resided in Shanghai. Most of them have resided in Shanghai for more than 10 years and have the necessary experience and knowledge about doing business in China.

The Ministry sees their experience as valuable assets in helping the Malaysian franchise brands and businesses to penetrate the Chinese market in Shanghai. As such, the business matching meeting was held in conjunction with the participation in the CFE in Shanghai.

Present in the meeting also are the Malaysia Consulate General in Shanghai and representatives of MATRADE in Shanghai.

The Ministry take a very serious view on the development of the franchise business of the country. In 2018, franchise business contributed RM30.3 billion to Malaysia’s GDP and the Government targets RM35 billion for year 2020.

To date, only 12 Malaysian franchise brands have successfully penetrated the Chinese market including Global Art, Poney and Marrybrown. On the other hand, there are 19 China franchises successfully operating business in Malaysia.

As such, allocation is granted to assist the local franchises to participate in overseas trade exhibition. The KPDNHEP also works closely with other agencies like Malaysia External Trade Development Corporation (MATRADE), Malaysian Franchise Association (MFA), Malaysia Retail Chain Association (MRCA) to help franchisers expand their businesses within and outside the country.

Deputy Minister Office
Ministry of Domestic Trade & Consumer Affairs