Kuching: A recent controversy over the use of the word “Santubong” as a brand name for a locally produced beer has sparked debate in Sarawak, raising questions about religious sensitivity, freedom of expression, and the state’s long-standing reputation for cultural tolerance.
Two days ago, Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri voiced her objection to the use of “Santubong” as a beer brand, calling it insensitive to the Muslim-majority community in the Santubong constituency.
Following her remarks, the beer producer withdrew the product from shelves and discontinued use of the name.
The move has drawn criticism from Democratic Action Party (DAP) Sarawak Chairman Chong Chieng Jen, who expressed disappointment over the development.
Chong said he expected such sensitivities to be more common in Peninsular Malaysia, but was surprised to see them taking root in Sarawak.
“Her so-called victory over the Santubong beer issue is in fact a setback and a loss of a small yet precious part of Sarawak’s values of tolerance and harmony,” he said in a statement.
Chong questioned whether the objection truly came from the Santubong Muslim community or from political voices claiming to represent them.
He warned of a “worrying trend” of Sarawak adopting a “hypersensitive political culture” not traditionally associated with the state.
The Stampin MP argued that naming the beer after Santubong should be seen as a way of paying homage to the area.
“There is nothing wrong with it. Instead of taking offence, we should see it as an effort to celebrate and promote Sarawak to the broader world.
“Just as we proudly market products like Borneo Fresh Pork to Singapore or our locally produced wine, Sarawak tuak. The naming of a beer inspired by “Santubong” is simply part of showcasing Sarawak’s identity and heritage,” he said.
He added that, by Nancy Shukri’s logic, if Muslims form a majority in Sarawak, then even “Sarawak tuak” would suddenly be offensive.
“Would Genting Casino also need to change its name because ‘casino’ is haram and Genting is a place with many Muslims?
“Today, it’s a beer brand. What will it be tomorrow? How much more of Sarawak’s unique identity are we willing to give up just to pander to race, religion and political theatrics?” he questioned again.
